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What is a Manufacturer’s Representative?

A manufacturer’s representative is a business entity working in a defined territory, selling related but non-competing products for more than one manufacturer or principal. Income is generated from commissions on sales in the territory. Generally speaking, we do not take legal title or physical possession of capital equipment sold, which is shipped directly to the customer from the manufacturer. Alternatively, a manufacturer’s representative may contract directly for parts, troubleshooting or other service work onsite – where it benefits the parties.

The use of representatives brings the manufacturer an established marketing and sales network, technical acumen and local facility relationships. This advantage accrues from a representative’s knowledge of and experience in the technology and territory.

Christian Power Equipment is comprised of experienced engineers, professionals and active members in various industry groups including:

  • MANA – a non-profit dedicated to fostering the relationship between Manufacturers and their Agents worldwide – www.manaonline.org
  • PMI – the Project Management Institute works to continuously improve the profession through globally recognized standards, certifications and research – www.pmi.org

Christian Power Equipment Team

Alan Christian—Owner and Chief Technical Salesman Christian Power Equipment, Inc.

Alan Christian
Alan has a B.S. in Chemical Engineering. He worked eight years, in manufacturing and engineering management, with Monsanto’s Enviro-Chem and Fabricated Products Divisions. Starting in 1979, he became the top salesman, during the fifteen years he spent at M.C. Paten & Co, setting regional records for many of the represented principals. In 1994, Alan started Christian Power Equipment, and as Owner and Chief Technical Salesman, he has led the company to significant success.


Alan Christian

Alan is a committed outdoors man. He enjoys fly fishing and is a Five Rivers Fly Fishing Champion. He has volunteered his time teaching Scouts how to fly fish and he runs classes for adults as well. He has also been an avid skier for his entire adult life.


Roderick O’Brien—General Manager and Technical Salesman for Christian Power Equipment Inc.


Rod has a B.S. in Mechanical Engineering and an M.S. in Industrial Administration. He worked thirteen years for Foster Wheeler, in roles ranging from Service Engineer to Commercial Manager. He has also performed sales and project management in the wireless infrastructure space, including at Qualcomm and Ericsson.


Roderick O’Brien
In his free time, Rod likes to bicycle in the East Bay and work on classic cars; he is a proud member of the BMW CCA. He has also volunteered his time with the local San Francisco chapter of PMI (most recently as PMO Director) and, through Engineers Without Borders, he has helped to fund a solar array for an elementary school in Haiti.


Denice Morris-Office Manager and Inside Sales for Christian Power Equipment Inc.

Denice has an Associates in Small Business Management and is a Certified Bookkeeper utilizing QuickBooks. For 10 years she performed sales, personnel and office management as Managing Partner of All Marine Boat Repair & Service, followed by sales and marketing rolls for Shea Homes and the Lincoln County Journal.


Denice has always been a bit of a tom-boy. She rode and trained thoroughbred race horses as her first career. Since 2000, she has been driving race boats for fun. Three time National High Point Champion in D-Modified Outboard. She was then drafted by an inboard team who took the National High Point Championship last year. Denice has volunteered her time as secretary, treasurer and regatta chairman for 2 national boat racing clubs.